Why AT&T Real Yellow Pages?

By being the official directory for the utility telephone company (AT&T), R.H. Donnelley is the only Chicago area directory publisher that blankets the market during initial delivery, plus reaches new residents with a directory within one week of setting up telephone service.

Imagine your advertising message arriving at exactly the time when new residents are looking for new places to shop and buy!

No other Chicago area telephone publisher provides this service.

Did You Know...

• Almost half (46 percent) of Yellow Pages references are by people who are actively shopping.
• 70 percent of Yellow Pages users use the information in Yellow Pages ads to help in making shopping decisions.
• 86 percent of Yellow Pages users make a purchase.
• The average local display ad generates more than 800 calls per year.

Source: Facts and Media Guide 2004-2005, Yellow Pages Association

Call your Local Sales Representative

R.H. Donnelley has a wide selection of advertising options designed to help your business do more business. Get the facts for your area and business by asking your local R.H. Donnelley sales representative for usage numbers for your local AT&T Real Yellow Pages in Illinois and northwest Indiana.

Allow us to demonstrate why the AT&T Real Yellow Pages in Illinois and northwest Indiana is one of the most accessed and user-friendly directories in the country – a product that provides a great potential for return on investment for our advertisers.

Delivering Value

Throughout the year, the AT&T Real Yellow Pages in Illinois and northwest Indiana provides value and results to all of its customers.

Here are six reasons why Yellow Pages are an essential part of every advertiser’s media mix: *

• Relevant – Yellow Pages are the most powerful medium for reaching active shoppers.

• Efficient – Yellow Pages are the most efficient medium for reaching people who are ready to buy.

• Decision-impacting – Yellow Pages ads help shoppers make purchase decisions.

• Effective – Users pay attention to ads 100 percent of the time because users actively seek out information when they have an immediate shopping need.

• Brings in great customers – Yellow Pages bring in new customers and customers who spend more than average.

• Great for the advertiser’s bottom line – Yellow Pages ads pay for themselves many times over.

* Source: The 2004 Yellow Pages Industry Usage Study, Knowledge Networks/SRI.

Additional Information

Want additional information on the value of Yellow Pages? Visit the Yellow Pages Association’s Web site to learn more about the Yellow Pages industry as a whole.