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Make your advertising dollars work harder by building a better AT&T Real Yellow Pages ad.
Here are some quick tips and examples of how your ad can stand out from all the rest!
First, create a need.
Use multiple media. Newspapers, direct mail, magazines, television, radio, and billboards create a need in the buyer's mind for your products and services.
Next, produce a response.
Your Yellow Pages ad can work together with your referrals and other media to tell customers why they should choose your business.
So ... how do you build an effective ad?
Step One
Answer these questions:
- Who is your target audience?
- What aspect of your business sets you apart from others in the industry?
- If you could convey the "personality" of your business, what would your business image be?
- Are there any colors associated with your business identity (logo)?
- Are there any colors naturally associated with your product or service?
- What three key characteristics about your product/service do you want to convey to the customer?
Step Two -- Using general color to enhance your ad and illustrate your product or service
Step Three -- Using enhanced color
Step Four -- Copy sells! - How to write an effective ad
Step Five -- Ad size counts!
Step Six -- Try Impact Ads
Ad Flow & Design
- A successful ad design draws the reader's eye directly to the ad
- Keep the reader's eye heading directly toward the business' phone number
- Vary the size of the type to keep the reader's interest and don't use a type style that is too ornate or distracting
- Highlight with reverse type, especially for the phone number
- Make sure your ad is clean, uncluttered, and easy to read; make use of white (or in this case "yellow") space!
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