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Step Five -- Ad Size Counts!
Bigger is Better
It's a fact. Bigger ads get noticed, and ads that get noticed get results.
Get the most from your advertising dollars.
Display Ads
(Ratio to Regular Light Type Listing)
1/4 Column: 13 to 1
1/2 Column: 64 to 1
1 Column: 193 to 1
Effectiveness of Listing Column Advertisements as Compared to a Regular Light Type Listing
Bold Type: 3 to 1
1-inch: 9 to 1
Size Sells!
99% of the people surveyed believe size makes the ad stand out more!
99% of the people surveyed believe size makes the ad easier to read!
85% of the people surveyed believe size reflects a successful image!
68% of the people surveyed believe size gives the business more credibility!
61% of the people surveyed believe size reflects quality products and service!
Source: "Consumers Use of the Yellow Pages" by Sidney P. Feldman, Associate Professor of Business Administration, School of Business, The University of Kansas. Jean C. Halteman, Associate Professor of Marketing, The Graduate School of Business, Indiana University.
Step One (Create a response)
Step Two (Using general color)
Step Three (Using enhanced color)
Step Four (Copy sells!)
Step Six (Try Impact Ads)
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