Tips for Effective Advertising

Step Three -- Using Enhanced Color

Enhance your business opportunities with AT&T Real Yellow Pages Enhanced Color!
Using Enhanced Color livens up any ad, helping you stand out among your competitors. Your ad will look more dynamic and pack an extra punch.

An example of using Enhanced Color in your ad:

Compared to a simple black-and-white ad:

Step One (Create a response)
Step Two (Using general color)
Step Four (Copy sells!)
Step Five (Ad size counts!)
Step Six (Try Impact Ads)

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