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Step Two -- Using Color
Use Color to Make Your Mark in the AT&T Real Yellow Pages!
Color, in addition to strong visual images, will make your ad more effective by allowing you to:
- Differentiate yourself from other advertisers
- Communicate information more quickly
- Attract and retain customer attention
- Communicate a physical or emotional benefit of your product/service
- Depict your product/service realistically
- Communicate your business image effectively
- Tie-in with other advertising media
- Target your market, using color association for nationality, religion, past consumer experiences, etc.
An example of using color in your ad:
Step One (Create a response)
Step Three (Using enhanced color)
Step Four (Copy sells!)
Step Five (Ad size counts!)
Step Six (Try Impact Ads)
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