Reach buyers throughout the country

Does your business cover a regional area or stretch from coast to coast? If so, consider developing a National Yellow Pages Program with R.H. Donnelley that covers all publishers and markets across a region or the nation.

Not only will you experience the ease of consolidating your Yellow Pages program under one roof, but you’ll also obtain the advantage of skilled account management from an experienced crew of Yellow Pages experts.

All of your Yellow Pages needs handled by one company

R.H. Donnelley’s team of veteran Yellow Pages professionals offers national businesses complete Yellow Pages management resource solutions that place advertising in all markets and all directories. With nearly 50 years of combined Yellow Pages industry experience, our dedicated and knowledgeable staff will deliver the best National Yellow Pages Program available to national and regional businesses.

R.H. Donnelley’s National Yellow Pages solutions can provide a national company with:

Consistency

Successful brand awareness is built through advertisements in the Yellow Pages, which best reflect the company’s products and services.

When a national business capitalizes on a consistent public image and brand, it increases customers’ trust. Through consultation and review, R.H. Donnelley assists in the development of an indispensable, unified branding strategy that directs the company’s message to reach the targeted customer base.

Research & Planning

By working with Certified Marketing Representatives (CMRs), our first step in creating a national Yellow Pages advertising program involves the identification of key objectives. By using these key objectives, we learn the ‘ins and outs’ of the company’s business, determine the company’s needs and note the goals for the products and services that will grow the company’s success.

What’s more, we use directory coverage tools and detailed demographic information to determine the best markets for the client. As a result, the Yellow Pages program will effectively deliver the company’s message to the intended target audience, thus increasing profits and revenue.

Single Point of Contact

Coordinating multiple Yellow Pages programs can be a daunting task, which can involve competing directories, numerous sales reps and different types of national advertising programs to monitor.

At R.H. Donnelley, we simplify this process by consolidating a company’s Yellow Pages program into simple and easy-to-understand plans. With one point of contact between the Certified Marketing Representative and R.H. Donnelley, a national company can implement changes, discuss new strategies and monitor the program’s performance with a single phone call. Focus valuable time where it needs to be focused – making your business success a reality.

Results

An investment in the Yellow Pages shouldn’t be taken for granted. With the unique 12-month cycle of the Yellow Pages, a business needs to know how well its advertising works.

At R.H. Donnelley, we can establish testing plans to monitor the results of a national Yellow Pages program, chart the number of calls the advertisements generate and, often, can include the source of the calls. With these results, we can pinpoint the strengths of a marketing strategy and improve the overall effectiveness of a national sales program.

Special Offers

From time to time, R.H. Donnelley will offer special programs or offers to increase the impact of a business’ Yellow Pages program. To achieve the best results possible for national clients, R.H. Donnelley’s national Yellow Pages specialists will communicate with Certified Marketing Representatives when new incentive offers become available.

In addition, R.H. Donnelley helps to make the most of a business’ national advertising program by understanding various incentive plans offered by different publishers. Many of these programs are exclusive to the national channel and are designed especially for national advertisers.

Billing

Count on accurate and timely billing from R.H. Donnelley. We will design a customized billing plan to meet a customer’s needs. Our billing plan takes the headache out of paying multiple invoices to various addresses.

With R.H. Donnelley, a national advertiser has one invoice and one address – it’s that simple!

Budget

Budget administration is always a top concern. Managing a Yellow Pages budget can be a daunting task that involves a variety of publishers and markets. However, with an R.H. Donnelley consolidated Yellow Pages program, we can monitor a client’s budget and keep spending goals under control.

Internet

Internet advertising is a growing phenomenon that features an extensive array of markets and programs. The multitude of Web programs available poses challenges that involve finding your business’s place on the Internet.

R.H. Donnelley can help solve these problems through online investigations involving consumer buying habits and search engine result factors. Remember, experience is on your side with R.H. Donnelley.

Contact Us

Need more information about R.H. Donnelley’s National Sales Programs?

If you are a Certified Marketing Representative, please call and talk to a National Account Manager at 1-800-292-6285.

If you are a national or regional company looking to do business with R.H. Donnelley in the Yellow Pages, please call your CMR or contact R.H. Donnelley at 1-800-292-6285.

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