Directory Features

At R.H. Donnelley, we’re always looking for new ways to help your business do more business. As a result, we are constantly enhancing our product offerings to improve our AT&T Real Yellow Pages directories in Illinois and northwest Indiana.

New Color Advertising Options

Our new color palette gives you a full range of printable color options when purchasing Yellow Pages display ads with process color. Now, you have the ability to closely match your company branding and logos, and you can keep your color use consistent with other advertising media. There are currently 129 AT&T Real Yellow Pages directories offering process color display ad products. The view the available colors, click here (143 k). Please note that this is not the finalized color selection and colors viewed and printed from this document will not match colors printed in our directories.

Bag Advertising

Advertising space is available on our initial distribution delivery bag. Build your company’s brand awareness and credibility by associating your business with the well-known AT&T Real Yellow Pages brand.

Blow-in Cards

A blow-in card is a heavy stock card that is literally blown in the directory on the binding line at the printer. The card can be used as a reply card to the advertiser, a coupon or simple promotion. A company can include a special offer or branding message in front of every consumer who uses the AT&T Real Yellow Pages in a local market. Purchasing blow-in cards is a great way to generate leads for your business.

Coupons

Coupons reach new customers quicker than direct mail and often help form regular buying habits. More than three-fourths of the nation’s 94 million households redeem coupons, including households with higher incomes and educational levels. Fifty percent of AT&T Real Yellow Pages users are aware of the coupon section and used their coupons on average 0.6 times in the past month. *

Coupons in the AT&T Real Yellow Pages are located directly after the White Pages and contain valuable discounts for consumers. The coupon section of the directory is often promoted on the cover within the Features Box.

* Source: 2001 Retention Usage Study Wirthlin Worldwide

Cover Advertising

Reach a captive audience in the specialty section of your choice by using full-color, billboard type advertising in the Yellow Pages. Advertising is available on the inside back cover, inside front cover and outside back cover.

Banner advertising is also available in prime location across the front cover across the bottom of the directory.

Edge Advertising

Get your company noticed by printing a full-color company logo on the bottom of the AT&T Real Yellow Pages directories. As a directory is referenced or laid flat on a table or desk, the logo stands out prominently.

Guides

R.H. Donnelley offers color-coded groupings of major headings in directories. These guides provide easy reference for directory users, including restaurant menu, physician, golf, wedding, furniture and many more depending on the market.

Ride-along Advertising

Advertisers have the option of having an ad literally “ride along” with telephone directory during delivery. This unique advertising opportunity blankets markets with a company’s message, with no postage fees. A company can utilize our distribution channels to cost-effectively deliver its promotional materials.

Tab Advertising

Build your brand awareness through full-color, card stock pages bound into the AT&T Real Yellow Pages in select markets in Illinois and northwest Indiana. This high profile premium advertising space is sure to get everyone’s attention because the tabs are used to index the White Pages, Business White Pages, Government Pages, Yellow Pages, etc.

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