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There are currently 129 AT&T Real Yellow Pages directories offering process-color display ad products. To view the colors available, click here. (Please note that this is not the finalized color selection and colors viewed and printed from this document will not match colors printed in our directories.)
Enhance your business and bottom line with color.
Color ads can increase the number of calls you receive from prospective customers. Not only are color ads more likely to be seen, they also change the way customers see your business. Advertisers who use color are regarded as more trustworthy and perceived as offering higher quality merchandise or services.*
Use color more effectively.
Check out the color meanings below to see if your business is communicating what you intend through the use of color in your advertising.
Blue
- Most universally favored color
- Color of truth, loyalty, and trust (Ever hear the saying "true blue?")
- Suggests control and management
- Intellectual, conservative color
- Reflects education and traditionalism
- Men respond favorably to blue
- Tends to appear bleak if applied in too large of an area
- Pale blue seems to "bother" human eyes and gives a blurred appearance to adjacent objects
Red
- Excites and motivates
- Suggests energy and sometimes aggression
- Suggests dominance, strength, and power
- Suggests hunger - favored by restaurants (especially fast food) because it stimulates appetite
- Suggests pain or blood - not typically suggested in medical or dental ads
- Athletic people prefer red
- Effective in impulse buying
Pink
- Childlike or whimsical qualities
- Enhances the suggestion of sweetness
- Known for its soothing quality
- Can soften potentially explosive situations
- Usually associated with good health
- Preference among upper and middle income suburbs
- Performs well in fashion, health, and beauty
Green
- Suggests well-being, freshness, balance, harmony, stability, and security
- Color of growth and rejuvenation
- Referred to as "the thinker's color"
- Reduces nervousness and muscular tension -- has a calming effect (Many TV talk shows utilize a green room for guests before they go on the air)
- Ideal to use in an environment for sedentary tasks, concentration, and meditation
- Sociable
- Associated with the great outdoors
- Positive in advertising sports-related items
- Suggests money and wealth -- typically appeals to the more affluent
Orange
- Linked with warmth, energy, and excitement
- Implies that an item is affordable
- Dominates housewares, furniture, and gourmet cooking
- Suggests motion and activity
- Positive effects on appetites
- Peach -- the most universally flattering color on women
Yellow
- Implies temporary and new
- Represents cheer, optimism and vitality
- Stimulates communication
- Babies and children respond to yellow because it's the first color the eye recognizes
- Implies that an item is affordable
- Dominates housewares, furniture, and gourmet cooking
- Suggests motion and activity
- Positive effects on appetites
Violet
- Representative of mystery and royalty
- Suggests creativity
- Color of dignity and inspiration
- Evocative of memories and motherhood
- Looked at in some cultures as a color of mourning
White
- Traditionally associated with innocence, cleanliness, truth, and purity
Black
- Reflects sophistication, confidence, wealth, and power
To learn more about using color effectively in your ads, contact your local AT&T Yellow Pages representative.
*1 Source: Robert Batemarco, Cynthia Ziment Schlegel, Jane Dennison-Bauer, "Image Enhancement," Quirk's Marketing Research Review, Article Number 0485, May 1999.
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